Christopher Nelson of Automobile Magazine came by the shop, swiped the keys to our Alpha 7 E63 AMG 4Matic and took it on a road trip to Great Lakes Dragaway. Check out what he had to say about the Alpha 7 and watch the video of Chris running his first ever 10 second quarter mile pass!

Related Video: Watch the Alpha 7 E63 AMG 4Matic make ELEVEN 10 second passes in one night!

Automobile Magazine Tests Our Alpha 7 E63 AMG 4Matic
2014 Mercedes-Benz E63 AMG Alpha 7 by AMS Performance Review
By Christopher Nelson
Photos bySandon Voelker
Aug 28, 2014

2014-mercedes-benz-e63-amg-alpha-7-by-ams-performance-front-three-quarter
After finishing my second run down the quarter-mile drag strip at Great Lakes Dragway in Union Grove, Wisconsin, I stroll onto the VHT-covered blacktop and stand by the Christmas tree of starting lights just before a trick Plymouth stages.
When the lights drop and the musclecar takes off, its slicks wrinkling under the torque twisting the rubber, this thought pops into my head: “Crap, I forgot to turn on the massaging seats before my run.”

The Mercedes-Benz of bracket racing

There are plenty of big-block drag cars here, but none of them can touch me in AMS Performance’s 2014 Mercedes-Benz E63 AMG 4Matic outfitted with the tuner’s Alpha 7 power-adding package. The Alpha 7 package, which includes exhaust down pipes, a cat-back exhaust, and 20-inch Vorsteiner aluminum wheels wrapped in Michelin Pilot Super Sport tires, costs about ten grand before labor.
Seems like a lot for a pretty simple package, no? No, because the Alpha 7 boosts the 2014 Mercedes-Benz E63 AMG’s power output from 550 hp and 531 lb-ft of torque to 730 hp and 830 lb-ft.

Let’s put some racing numbers on the windows with white shoe polish

AMS says its 2014 Mercedes-Benz E63 AMG 4Matic Alpha 7 will go from zero to 60 mph in 2.9 seconds, and reach 100 mph from a standstill in 6.7 seconds. The drag cars parked next to the AMS-modified Benz in the pits are turning quarter-mile times between 12 and 13 seconds; I’m doing passes in 10.9 seconds, and doing them run after run after run. “This thing would be perfect for bracket racing,” I say to myself as I watch a few more cars make passes.

I head back to the pits from the starting line. The Alpha 7’s hood is open, and a big blue fan is sitting on top of the engine’s air intakes, forcing cool air into the engine bay. People are standing around the 2014 Mercedes-Benz E63 AMG, taking pictures with their phones.

“AMS lowered it a bit to make it stand out, sure,” I think to myself, “but it doesn’t really look that special.” Then I remember the 10.9-second time slip in my pocket, and that everyone had seen a big, four-door sedan do what stripped-out drag cars on slicks couldn’t. Guess I should go and tell them that it has massaging seats, too.

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SHOP PARTS

NOT LEGAL FOR USE ON POLLUTION CONTROLLED MOTOR VEHICLES. THIS PRODUCT IS FOR RACING COMPETITION ONLY AND IS NOT LEGAL FOR USE ON HIGHWAY OR STREET VEHICLES, OR OTHER NON-RACING COMPETITION OFF-ROAD VEHICLES.

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This policy only applies to installers and/or users who are in the United States, customers who reside in other countries should act in accordance with their local laws and regulations.

Some AMS Performance upgrades may solely be used on vehicles in sanctioned competition which may never be used upon a public road or highway, unless permitted by specific regulatory exemptions (such as a CARB E.O.). For state specific details please visit the following website: http://www.semasan.com/emissions

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